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workshops, Pforzheim 03 2008, assignment

basic info

day 1 : day 2 : final result

dog vs god - eindeutig zweideutig.

It is a well-known phenomena that people tend to hear what they want to hear. They make up their own story out of the actual story what they are being told. Dog vs god is introducing this phenomena for the first time to the graphic arts industry. The dog vs god approach will allow the consumer to read what they want to read, and therefore highly identify themselves with the product. At the end they will love it (and need it) as much as Fischer plugs.

Finally every student will present a dog vs god invention, which offers the consumer individual readings.

Don't have a clue what we are talking about? Check the final results.

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