Forget about: Kleider machen Leute
Go for the power of type to show the people who you are, and who they are. Create a second ICH with the power of type.
Define your type (or for someone/thing else) and make a typeface out of it.
Define your type (or for someone/thing else) and make a message out of it.
Take your typeface and your message and create a second ICH for yourself (someone/thing else). The second ICH can be a sculpture, a film, a building or something completely different.