shop lettering basic info : thoughts and ideas : presentation half way : Take an existing shop in Helsinki and make a new lettering for this shop. For the window, or for a plate outside. Maybe he even needs a new text to promote his company? Make him sell more with your type. what to do Choose a shop in Helsinki from which you think it will sell much more with your new lettering. Make a hand lettering on a big size for this shop. Present this to the shop-owner, how will it look like in his shop? Make 2 spreads for the Pts. magazine. links coming soon
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